Constant Contact Review
We use Constant Contact to send out important informational reminders and "Save the Date" messages. Constant Contact assists with getting …
Starting at $12 per month
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What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a…
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Popular Features
- Email deliverability reporting (112)9.090%
- List management (114)8.383%
- Standard reports (111)8.383%
- Dynamic content (100)7.979%
Reviewer Pros & Cons
Pricing
Lite
Starting at $12.00
Cloud
per month
Standard
Starting at $35.00
Cloud
per month
Lead Gen & CRM
Starting at $449.00
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.constantcontact.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $12 per month
Product Demos
Constant Contact 3rd Generation Editor Demonstration with Albert Kaufman
YouTube
For Retail: How to Drive Online Marketing Results with Constant Contact
YouTube
How to Sync your kvCore Contacts with Constant Contact
YouTube
Constant Contact Salesforce Integration - Create Contacts for New Salesforce Leads
YouTube
How to Run Goal-Based Fundraising Campaigns | Constant Contact
YouTube
Autoresponder set-up with Constant Contact DEMO
YouTube
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- Tech Details
- Downloadables
- FAQs
What is Constant Contact?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results.
Constant Contact aims to help users:
- Grow their audiences
Build a list fast with landing pages, and social media lead ads.
- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.
- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.
- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.
Constant Contact aims to help users:
- Grow their audiences
Build a list fast with landing pages, and social media lead ads.
- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.
- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.
- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.
Constant Contact Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Standard reports
Pre-Send Testing Features
- Supported: Spelling and Grammar Check
- Supported: Email Previews
Constant Contact Screenshots
Constant Contact Videos
An Email Marketing tool for business
List Growth tools to grow an audience.
Social Marketing tools to simplify social media marketing.
Constant Contact Integrations
Constant Contact Competitors
Constant Contact Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Constant Contact Downloadables
Frequently Asked Questions
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
Constant Contact starts at $12.
Reviewers rate Email Previews highest, with a score of 9.1.
The most common users of Constant Contact are from Small Businesses (1-50 employees).
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- Business Problems Solved
- Recommendations
Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its intuitive interface and user-friendly features, allowing them to easily organize their contact lists, send targeted emails, and measure the success of their campaigns. One of the primary use cases for Constant Contact is event registration and ticket payment integration, which streamlines the process for businesses and organizations. Additionally, the reporting tool provides valuable insights on email open and click rates, enabling users to improve their message performance and expand their brand reach.
Another common use case for Constant Contact is in educational institutions where it is utilized to update parents, relay information, store donor contact information, and market the school to prospective families. It is also employed by government entities such as the city of Virginia Beach as a means to engage residents about city events through bi-monthly electronic newsletters. The software's ability to manage extensive contact bases and purge contact lists makes it appealing for these organizations.
Constant Contact also serves as a reliable email database management tool for businesses of all sizes. It saves time by automating client communication, allowing users to run different types of email campaigns and track them effectively. It has been found useful for outbound strategies, generating leads, staying in contact with customers and referral sources, and tracking engagement. By using Constant Contact, companies have seen higher opening rates, more clicks within emails, and increased engagement with their programs.
Small businesses find value in Constant Contact as it offers flexibility in creating responsive and exciting emails for marketing purposes. Users can schedule emails, communicate with clients efficiently, send personalized messages to different groups or segments, and maintain brand guidelines. The software not only simplifies email communication but also enables organizations to manage contacts more effectively while providing insight into the success of their email promotions.
Overall, Constant Contact is highly regarded as a valuable tool across multiple industries due to its versatility in organizing contacts, sending targeted emails, tracking campaign performance, integrating with other systems, and simplifying email marketing processes.
Users commonly recommend Constant Contact for its ease of use and suitability for simple email lists. Many users have found Constant Contact to be a great product due to its user-friendly interface and straightforward setup process. The software is often recommended by users who have simple email lists and do not require complicated parameters for sending. Customers appreciate the simplicity of Constant Contact, as it allows them to easily manage their email campaigns without the need for technical expertise or extensive training.
Attribute Ratings
Reviews
(1-25 of 65)Companies can't remove reviews or game the system. Here's why
March 29, 2024
Constant Contact ease of use is unparalelled
We use Constant Contact to send mass emails to our donors.
We love being able to create lists and segment our donor base.
Constant Contact helps us send emails to specific groups and to design emails that stay on brand.
We love being able to create lists and segment our donor base.
Constant Contact helps us send emails to specific groups and to design emails that stay on brand.
- Segmentation of lists
- Mass Email
- Graphic design
- ability to resubscribe someone easily
- multiple photos/graphics
- data clean up
We use Constant Contact for all email communications. These usually revolve around fundraising activities, programming events, and educational programs. Sometimes, they are also just thought pieces shared.
- Email builder UX.
- Repurposing for multi-channel social media posts.
- Good starting templates for design.
- Brand kits.
- Limited building blocks in email builder.
- Limited capabilities for tagging on various social media integrations.
- Limited native integrations with CRM.
March 27, 2024
The Perfect Tool to Communicate with Our 180k Customers
Our bank uses Constant Contact to communicate with over 180k customers. We needed a software that integrated into our CRM so that we could design custom email journeys for each individual customer and Constant Contact allows us to do just that. The most powerful way we're able to utilize the software is through our monthly email newsletters. We have a newsletter for Business customers and Consumer customers. We love everything about Constant Contact and highly recommend it.
- Constant Contact allows you to quickly build emails that look good.
- Constant Contact is great for customer journeys.
- Constant Contact has excellent integration capabilities.
- Limited customization in designing an email.
- Limited drip campaign options without a third party integration.
- Lack of ability to edit customer data on a mass scale.
March 27, 2024
Good tool for email marketing
Score 8 out of 10
Vetted Review
Verified User
We use Constant Contact as our CRM and email marketing tool. It is also used occasionally for surveys. We design our email templates within Constant Contact and use Constant Contact to send the emails to our contact lists. Constant Contact is also where we manage our email lists and segments.
- Easy to use templates
- Email deliverability
- Uploading contacts
- User management
- Custom HTML blocks
- Organization of campaigns
March 27, 2024
One of the most used tools we use.
We use Constant Contact to publish and send ongoing newsletters to our followers, alerting them of upcoming events and essential news they should know about. We also utilize Constant Contact to host a directory of our contacts on our mailing lists. Constant Contact is our primary channel for connecting with followers outside social media.
- Directory of contacts based on interest and preferences.
- Integrated with Canva for easier use.
- Added option of resending emails that are unread/unopened.
- Look and feel of content.
- Appearance of content from recipient standpoint - Blocked content.
- More of a variety of templates.
March 27, 2024
Happy User of Constant Contact.
We use Constant Contact for landing pages and email marketing. This platform allows us to reach our customers clearly and concisely. We can also gather data and stats that help drive sales and build relationships.
- They offer a variety of templates to help you get started.
- They have video integration.
- They provide stats that help further the outcome.
- Some of their features are outdated.
- Video integration has to be a YouTube link, would be nice to have other options.
- Not a lot of font options.
November 29, 2023
Best Choice of the YEAR
Score 10 out of 10
Vetted Review
Verified User
The "AI" tools are really helpful and have such a simple ease of integration. Everyone has a day or two when you can't think fast enough, but with the "AI" tools given, you don't have to worry about that. It is also super simple to teach. I work with a few older folks in my office and they are able to understand Constant Contact with ease compared to a few other programs I frequently use.
- Templates
- Contacts list creation
- design elements
- more creative design options
- adding users to a team
- survey questions
August 02, 2023
Constant Contact is Greaaaaaaaaaaaaat!
I send out product & project spotlights every couple of days. Constant Contact is a quick & easy platform for producing emails & posts.
- Love the pre-made design templates.
- Easy to use
- Recording the open / click rate
- heat mapping is helpful
- add more free pre-made designs for all holidays
June 08, 2023
Love the Segmentation Tool!
Score 7 out of 10
Vetted Review
Verified User
We predominantly use Constant Contact for our mass emailing campaigns. The product allows us to reach more people than other products on the market. We are able to segment our audience into regions and divide them among our sales guys. This way, we are able to connect sales with their target market and make sure customized content goes out to each region.
- Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
- Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
- Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
- Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
- Reporting: sometimes, IT departments automatically open and click on all the links in emails, and those are sometimes reported as real opens and clicks. It's hard to tell.
- Email builder: we use different software for creating emails, and then export them over to Constant Contact. There isn't a plethora of options and flexibility within their email builder.
- Importing lists: it would be beneficial to us if we could somehow export from our Salesforce lists directly to Constant Contact. Instead, we need to export from Salesforce to Excel, and then import to Constant Contact.
April 20, 2023
It's an email marketing platform
I use Constant Contact for corporate email marketing. With Constant Contact, I am able to easily create an unlimited number of email lists for each of the different categories of leads, clients, partners, employees, event attendees, etc. The ability to duplicate and edit email campaigns helps speed up the creation process.
- Contact Lists
- Email Marketing
- Email Analytics
- Customization abilities
- Integrations with CRMs
- Advanced searching capabilities
July 24, 2022
Constant Contact Helps You Stay Connected
We use constant contact to communicate with all of our constituents on a regular basis. Each of our divisions uses the platform to update Current Parents and relay information as needed. We also use it in the Advancement Office to share information with potential donors, store donor contact information and market the school to interested families.
- Tracks contacts who were sent, clicked, and opened each email.
- Allows our teams to create lists and tags to keep constituents organized.
- Provides colorful and attractive email templates.
- It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
- I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
Constant Contact is being used as our primary marketing email sending and list storage service. We also use it to for event registration and ticket payment, which integrates with a third-party payment processor. Furthermore, we use Constant Contact's reporting tool to measure email open and click rates and perform AB test to improve those numbers.
- Constant Contact's email-creation UI is easy and powerful. This makes creating new emails and newsletters fast for even non-technical users. The user has many options to customize the email with images, buttons, links, and more.
- Constant Contact is more than just a email sending service. Their other campaign types include event registration, surveys, and A/B tests. Each of these campaigns can add value to your company beyond just email.
- Constant Contact offers many email templates to choose from. Whether you are looking to send a bulk newsletter or a more personal note, there will be template for you to work off of and further customize.
- Constant Contact's list management UI is not the best. Selecting a list on the Contacts home page does not link you directly to the list, so refreshing the page means you have to re-select the list, which is a couple clicks away. This becomes troublesome when updating contacts in a separate tab and hoping to refresh the list page to see the results.
- The UI of the Contact page is also not great. There is a confusion between lists and tags, and the data fields are not organized well.
- The reporting features, while useful, lack customizability. More than surface level data analysis needs done with an import into Excel.
June 17, 2022
Good, But May Not Be The Best Option
We used Constant Contact for several of our clients to deliver electronic emails. We did experience some difficulties with the product. After getting several positive reviews for an alternative platform, we stopped our subscription to Constant Contact and went with the other option. We are much happier now.
- Rather easy to use
- Simple instructions for using
- Very responsive in its use
- Customer service
- "Free trials" that are actually free
- Pricing
March 31, 2022
The shallow end of the email marketing pool
Score 10 out of 10
Vetted Review
Verified User
I used it as the main database management tool, while also using it for our email marketing campaigns and email analytics. I took over sole access of the platform and used the image editor, HTML and text editor versions, deployed surveys, landing pages and event invitation emails. We even used it for sharing a weekly covid-19 awareness poll, to make sure no one was exposed or feeling symptoms during the height of the covid situation. I could comfortable train someone in relatively short amount of time to use it proficiently, despite not having received any training. that's how intuitive the program is.
- options for designing emails
- variety of programs like event registrations and polls
- Database management is really good
- email templates need more in the wide format
- pricing levels based on database numbers is not good.
- customer service was a bit slow
November 16, 2021
Very intuitive interface that satisfies most email marketing needs.
Score 8 out of 10
Vetted Review
Verified User
We used Constant Contact in our Marketing department for email marketing and sales campaigns. Our Account Management department also used it to stay engaged with health plan members (e.g. quarterly newsletters, webinar invites, etc.) and clients (e.g. quarterly updates, surveys). It allowed us to send customized emails to specific populations of customers.
- You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
- Easy to use for folks who are not tech savvy.
- Very quick upload speed for contact lists when compared with other email marketing vendors.
- Easy to customize contact lists.
- Displays much more consistently across different email clients when compared with other email marketing vendors.
- Drag and drop interface can be buggy. For example, when you drag in a component, sometimes the email template keeps scrolling, so you're not able to actually drop in the component.
- Reporting is a bit confusing. There are 2 different ways to access reporting and I believe only one of them allowed you to view click rates for embedded links.
- Limitations on the drag and drop interface. For example, you're not able to create a sidebar that spans the entire length of the email, which was a request from a client.
November 09, 2021
Constant Contact - Great for Beginners
Constant Contact is primarily used for mass email communications for a number of clients that I have worked with for marketing efforts. In addition to email distribution, there is also A/B testing and a reporting suite that displays key metrics relevant to their business. It is easy to use and scales work well.
- Mass email
- CRM utilization
- Testing
- Interface/UI
- Customer service
- Templates
June 01, 2021
Really strong ESP tool
We used Constant Contact to send our newsletters as well as segmented emails. We would create lists of audiences and import them into CC and then send these emails to our recipients. Our account management and digital marketing trams collaborated on these emails. Our goal was to find a scalable system to send targeted emails. For some clients we used integrations with their CRM or forms to directly input data into CC and make segmenting easier.
- Easily Design and create emails to send
- Integrate with many different tools and systems
- Easy to use interface and reporting
- A/B testing
- They are not a CRM but their contact management could use some improvements
- Pricing could be more affordable
- Would love to see better support when needed
May 21, 2021
A solid email marketing program
We have used Constant Contact for quite a bit for both our B2C list as well as our B2B list for media contacts that we would send our press releases to. Almost all of our time has worked within the software a little bit, but a lot of our Operations department deals with it directly since we have deliverables to complete with email campaigns for clients.
- Constant Contact allows the users to send unlimited emails and just pay per list size.
- The software does welcome emails pretty well and allows you to set up all sorts of automation.
- The branded templates and starter templates are very useful and look good.
- The interface is definitely a bit difficult to use and it takes some getting used to.
- More customization and exporting of html would be awesome.
- They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.
Constant Contact is used primarily by our Marketing and Client Relations departments to address our need to email press releases, firm announcements, etc. to large groups at one time. We are also able to customize messages for sub-groups within larger email blasts.
- Contact Database Management
- Large Group and Sub-Group Email Messaging
- Email Results and Metrics
- Glitch in the email builder resets font to default if you backspace after a return
- Certain functions (like RSVP) can be capture for free on other platforms, but not Constant Contact
- Somewhat limited background selection options (but is improving)
May 19, 2021
Simple Email Management for Any User
We used Constant Contact to manage our email lists and schedule email blasts for our company as well as our clients. Its intuitive interface made it simple for our clients to use with a quick introduction and demo.
- Customer lists management
- Scheduling email blasts with ease
- Templating emails
- I was pretty happy with it the way it is.
Constant Contact is used by anyone who is sending out communication externally -- it's the email tool of choice for this company. Although it can be a quick* tool to get a polished email out fairly simply, it doesn't offer a lot of customizations or design functionalities that some competing drag-and-drop email tools.
*it's quick once you've learned it + spent time with it... there is a bit of a learning curve.
*it's quick once you've learned it + spent time with it... there is a bit of a learning curve.
- Polished Look
- Streamlined Functionality
- Consistent Look across Users
- Design elements
- Drag and Drop
- Learning curve
May 19, 2021
Constant Contact Needs Some Work
We have used it to assist a client with their marketing efforts since they were already using it. It was used as a CRM.
- I didn't really think it was very user friendly
- I prefer HubSpot
- User experience needs some work
- It doesn't have the same user friendly features that HubSpot has
- I'd like to see a major update
May 19, 2021
Great for de-centralized and local marketing
We are using Constant Contact to provide an email solution that is user-friendly for our local marketing groups. It allows us to keep our brand guidelines while giving local marketing the tools they need to send out information in a timely and measurable way.
- Automation of email campaigns
- Ability for quick analysis of emails
- Keep tailored templates that hold to the brand guidelines
- Easy to use for the lower end user
- Logs out frequently
- Still seems to go to spam folder
- Training options
Constant Contact is being used primarily by me at a small non-profit organization. It allows our organization to message our members and register them for events - although we haven't had in-person events in over a year, so primarily it's just been used for email messaging during that time. We have several different groups within our membership base, both geographically can categorically, and CC allows us to target different groups with different emails.
- Email list management
- Analytics of sent emails
- Scheduling sending of emails
- Managing categories of subscribers
- Email design could use improvements - especially with regards to better aligning what I see on the creation screen with what I see in my emails.
- The process of adding a new subscriber recently changed, and it's a strange workflow that doesn't quite make sense.
May 19, 2021
Robust digital marketing platform
We utilize Constant Contact to supplement several aspects of digital marketing for both internal and external efforts. We use it for departmental communication along with university-wide weekly newsletters and special news updates. Additionally, we've been able to assist other departments to get up and running to produce their own emails and digital newsletters. It allows us to have one central point of digital messaging campaigns.
- Easy learning curve
- Templates are easy to manage
- Lots of flexibility with integrations to other platforms
- Wish there was more flexibility to templates (design control)
- Would love more robust landing pages (new feature but we can hope)